Chris Almaguer Data visualization design

Branding

Identity and branding

Identity work sits at the edge of the editorial practice and runs on the same discipline: one idea carried through every application. Five marks for restaurants, events, institutions and trades, and a full branding study for Los Canelo's Birria, a Texas birria restaurant.

Branding On request

01 - Marks

Identities for events, institutions and trades

A mark for a local barbecue smokehouse, where the N is drawn as a wishbone and the lockup holds reversed in white over photography. Event branding for the Sacramento Business Journal, a chapter identity for a national historical society, and a mark for a family electrical contractor. Different rooms, same problem: one idea that survives every size it gets printed at.

Marks

5 marks, 2019 - 2021
The Bone Pit Smoke House wordmark, its N drawn as a wishbone, reversed in white over a photograph of the smoker.
Bone Pit Smoke House. Mark for a local barbecue smokehouse.
Best of the Bar, an awards identity for the Sacramento Business Journal: gold and white type over a courthouse colonnade, with scales of justice set into the lockup.
Best of the Bar. Awards identity, Sacramento Business Journal.
Redefining the Core, an event identity: the O of CORE drawn as a concentric target in yellow and red over a grey Sacramento skyline and street grid.
Redefining the Core. Event identity, Sacramento Business Journal.
FANHS, the Filipino American National Historical Society Stockton chapter mark: a rising sun with rays behind the letterforms, the F drawn as three stripes.
FANHS, Stockton chapter. Filipino American National Historical Society.
Almaguer Electric Co.: a plug-headed character in a hard hat waving beside the wordmark, drawn in black line on yellow.
Almaguer Electric Co. Character mark for an electrical contractor.

02 - Los Canelo's Birria

The branding study

A Texas birria restaurant taken through the full study: the cow inside the Texas star, black and pink, and the boards that carried the mark from sketch to application.

Los Canelo's Birria - branding study

1 mark, 13 boards
Los Canelo's Birria identity. Los Canelos branding study board 1.
Los Canelo's Birria identity. Los Canelos branding study board 2.
Los Canelo's Birria identity. Los Canelos branding study board 3.
Los Canelo's Birria identity. Los Canelos branding study board 4.
Los Canelo's Birria identity. Los Canelos branding study board 5.
Los Canelo's Birria identity. Los Canelos branding study board 6.
Los Canelo's Birria identity. Los Canelos branding study board 7.
Los Canelo's Birria identity. Los Canelos branding study board 8.
Los Canelo's Birria identity. Los Canelos branding study board 9.
Los Canelo's Birria identity. Los Canelos branding study board 10.
Los Canelo's Birria identity. Los Canelos branding study board 11.
Los Canelo's Birria identity. Los Canelos branding study board 12.
Los Canelo's Birria identity. Los Canelos branding study board 13.